The IL MAKIAGE PowerMatch quiz is simple. If you have not seen them, the brand’s Instagram ads feature video reviews from influencers of all shades testing their foundations and, to their surprise, getting a flawless match. IL MAKIAGE foundation shades come in 50 options, that account for both skin tone and undertone. This makeup brand has become incredibly popular for its perfect color matches. With makeup stores remaining closed, plus the hassle of in-person foundation matching, more makeup brands are offering foundation-matching quizzes.Ī brand taking the lead in this online technology is IL MAKIAGE. Gone are the days of comparing foundation swatches with your Sephora makeup artist. Your skin type, from oily to dry and sensitive to normal, can also determine the makeup brands you choose. Undertones are the subtle colors under your skin, varying among cool, warm or neutral. Undertones, sun exposure and even the color of your veins determine skin tone. Figuring out your skin tone can be a daunting task. When choosing the right foundation, you must understand your skin. However, too many shade choices can leave you overwhelmed. Too often there are little variations in foundation shades. Makeup brands rarely develop a foundation for Black women. As women of color, the toughest part about makeup is finding a foundation that matches our skin tone. IL MAKIAGE Foundation takes the hassle out of shopping for a foundation for Black women.
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